The alchemy of nature: Pure Fields' journey from forest to feast

Driven by a passion for gastronomy and a deep respect for nature, Lily Luo, founder of Pure Fields, has dedicated over a decade to innovating and globally promoting wild mushrooms, bringing the finest delicacies of Yunnan to the world. In 2013, she founded Pure Fields, the result of years of exploration in food and brand innovation.

Originally from Yunnan, Luo began her career in Shanghai in 2001 after graduating from university, working for multinational companies, including the renowned French brand Etam, where she gained valuable experience in global markets. In 2013, she embarked on a new journey, launching a premium gourmet brand that seamlessly combines her profound understanding of international culinary aesthetics with her passion for Yunnan's finest natural ingredients.

In 2017, Luo was inducted as an official member of the prestigious Association des Disciples d'Escoffier International, one of the world's most respected French culinary institutions. Through this platform, she worked tirelessly to introduce the exceptional flavors of Yunnan's wild mushrooms to top chefs around the world, helping to elevate their recognition and appreciation in the international fine dining scene.