Pure Fields' vision for food innovation and global expansion

Pure Fields is transforming the experience of wild mushrooms, elevating them from raw, seasonal delicacies to contemporary gourmet products. With a mission to turn high-end, seasonal ingredients into trendy, fast-moving culinary creations, Pure Fields offers a diverse range of innovative products.

These include 10 varieties of sauces blending Chinese and Western flavors, three flavors of gourmet biscuits, and seasonal festival delicacies like wild mushroom-infused zongzi (sticky rice dumplings) and mooncakes—fusing China's rich culinary heritage with a modern twist. Pure Fields has also represented Yunnan at prestigious events, including providing official gifts for COP15 and the 8th China-South Asia Expo.

Today, Pure Fields leads the industrialization of Yunnan's wild mushrooms with a network of processing facilities, including the Chuxiong Porcini Mushroom Factory, Shangri-La Matsutake Factory and Kunming Dry Products Factory. As Pure Fields expands globally, it aims to establish strategic partnerships with international distributors, renowned chefs, luxury hotels and global chefs' associations, bringing the flavors of Yunnan to consumers worldwide.

"Our mission is to connect Yunnan's exceptional natural ingredients with the world's finest culinary traditions," said Luo, founder of Pure Fields and member of the Association des Disciples d'Escoffier International. "We transform the world's four most renowned mushrooms — matsutake, truffle, porcini and morel — into trendy, fast-moving gourmet creations, including both French and Chinese-style sauces, biscuits and more, seamlessly integrating them into our daily lives."

This initiative has received support from the Yunnan Commercial Representative Office in Paris, which helps Yunnan-based companies expand globally. Xue Li, director of the office, said, "We are thrilled to support Pure Fields, a dynamic Chinese SME, in their expansion into France. We look forward to sharing Yunnan's unique flavors with the French people, offering them a taste of the region's rich cultural heritage while strengthening Sino-French cultural exchange and cooperation."