Jiang Jianguo, minister of State Council Information Office, visiting the book exhibition. [Photo by Hou Liqiang/chinadaily.com.cn]

Jing said there had been more and more frequent contact between Chinese and Arabic people, but there is limited information for Arabic people wanting to know China. While foreign publishers have published some books about China, they are scattered among many other books and it's still not easy for readers to find them.

"To facilitate Arabic readers in finding Chinese books, we are launching a special product called 'That's'. We put Chinese books we have published in the fixed bookshelf,'' Jing said.

"The sales of those books can give us information about what Arabic readers are interested in, which can guide our job of choosing books to translate in the future,"she said.

Jing said they also plan to launch "That's" in South America.

"The cultural exchange between China and Egypt goes back to ancient time and publication circles of the two sides both have long history and good tradition,"Jiang said, addressing the ceremony, "The book exhibition week is a very good beginning. I hope publication circles of the two countries can continue to deepen cultural exchange and contribute more to the friendship of the two sides.