In a latest program of the "AIDA" series aired on the Spanish TV station Telecinco, or Tele 5, a Chinese person named "Wang" enters a Spanish bar, but a customer points at a signboard carrying the words "Chinese and dogs are not allowed to enter." Then, wearing a pair of rubber gloves for cleaning toilets, the customer drives the Chinese out of the bar.

The show has evoked strong indignation among the local Chinese community, especially those in the restaurant business, who think the show has severely insulted the Chinese people. The character "Wang", who runs a food store, has been mocked in every episode of this program. The actor this time was reported to be a Japanese student.

Appology from the TV station

With pressure from all sides, the Spanish TV station finally issued an open letter of apology, saying it was a misunderstanding and "may be a misunderstanding that led to Chinese people's feelings being hurt." The TV station also said it "did not intend to ridicule or belittle the Chinese people, not to mention initiating any racist attacks on the Chinese community."

At the end of the letter, the station promised that, "in any case, in our future artist activity development, we will avoid anything that might arouse protests. We have sincere respect for Chinese culture, and this will be reflected in our future cultural works."

Response from the Chinese Foreign Ministry

At a regular press conference on Jan 9, China's Foreign Ministry spokesman Hua Chunying also demanded an apology from the Spanish side, saying that "we think the Spanish television channel involved should acknowledge its mistakes, respond to the legitimate public demands sincerely, take measures to eliminate the negative effect caused by the incident, and learn from the incident to avoid a similar event happening again."

Response from Chinese embassy in Spain

Chinese counselor to Spain Zhu Jian said he totally understands the feelings of Chinese living in Spain and the Chinese embassy has asked the TV station to respect Spain's cultural spirit of openness and diversity. He believes the problem is the TV station's not the Spanish government or people.