国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

World / Asia-Pacific

Apple iPhone fatigue bites Asia

(Agencies) Updated: 2013-01-28 10:46

Indeed, 70 percent of their target users - 20-something college students and fresh graduates - said they were either already on Android or planned to switch over.

"Android is becoming really hard to ignore, around the region and in the US for sure, but surprisingly even in Singapore," she said. "Even my younger early-20s cousins are mostly on Android now."

Apple iPhone fatigue bites Asia

A display for the iPhone 5 is pictured at Apple's flagship retail store in San Francisco, California, in this Jan 23, 2013 file photo. [Photo/Agencies]

BillPin launched an Android version this month.

Napoleon Biggs, chief strategy officer at Gravitas Group www.gravitas.com.hk, a Hong Kong-based mobile marketing company, said that while Apple and the iPhone remained premium brands there, Samsung's promotional efforts were playing to an increasingly receptive audience.

For some, it is a matter of wanting to stand out from the iPhone-carrying crowd. Others find the higher-powered, bigger-screened Android devices better suited to their changing habits - watching video, writing Chinese characters - while the cost of switching devices is lower than they expected, given that most popular social and gaming apps are available for both platforms.

"Hong Kong is a very fickle place," Biggs said.

Janet Chan, a 25-year-old Hong Kong advertising executive, has an iPhone 5 but its fast-draining battery and the appeal of a bigger screen for watching movies is prodding her to switch to a Samsung Galaxy Note II.

"After Steve Jobs died, it seems the element of surprise in product launches isn't that great anymore," she said.

To be sure, there are still plenty of people buying Apple devices. Stores selling their products in places such as Indonesia were full over the Christmas holidays, and the company's new official store in Hong Kong's Causeway Bay has queues snaking out of the door most days.

But the iPhone's drop in popularity in trendy Hong Kong and Singapore is mirrored in the upmarket malls of the region.

"IPhones are like Louis Vuitton handbags," said marketing manager Narisara Konglua in Bangkok, who uses a Galaxy SIII. "It's become so commonplace to see people with iPads and iPhones so you lose your cool edge having one."

In the Indonesian capital Jakarta, an assistant manager at Coca Cola's local venture, Gatot Hadipratomo, agrees. The iPhone "used to be a cool gadget but now more and more people use it".

There is another influence at play: hip Korea. Korean pop music, movies and TV are hugely popular around the region and Samsung is riding that wave. And while the impact is more visible in Hong Kong and Singapore, it also translates directly to places like Thailand.

"Thais are not very brand-loyal," says Akkaradert Bumrungmuang, 24, a student at Mahidol University in Bangkok. "That's why whatever is hot or the in-thing to have is adopted quickly here. We follow South Korea so whatever is fashionable in South Korea will be a big hit."

Previous Page 1 2 Next Page

Trudeau visits Sina Weibo
May gets little gasp as EU extends deadline for sufficient progress in Brexit talks
Ethiopian FM urges strengthened Ethiopia-China ties
Yemen's ex-president Saleh, relatives killed by Houthis
Most Popular
Hot Topics

...
慈溪市| 且末县| 抚顺县| 方正县| 宝山区| 唐海县| 临沧市| 桂阳县| 辽阳县| 新和县| 雅江县| 福建省| 尼勒克县| 南华县| 安阳市| 巴楚县| 梧州市| 平泉县| 吴川市| 高清| 丰顺县| 安国市| 卫辉市| 达日县| 庆元县| 宁陕县| 新巴尔虎左旗| 察隅县| 安图县| 慈利县| 白沙| 莆田市| 六枝特区| 安庆市| 平乐县| 米泉市| 辉南县| 南城县| 炎陵县| 六盘水市| 宽城|