Some countries have clear-cut ratings for animations, classifying them for different age groups. Japan, for instance, not only classifies animations in terms of age groups, but also has regulations for selling and lending of animation DVDs and telecasting cartoon films on TV at different periods of the day to suit the viewing times of children of different ages. Also, labels on all animation products give detailed information on, among other things, which ones require parental guidance.

There is a misconception among Chinese people that cartoons are only for children. The truth is that animations for adults take up a significant part of the market both at home and abroad. For example, popular Japanese cartoon series Crayon Shin-chan is actually tailored for young adults and, according to a Japan Parent-Teacher Association survey, more than 50 percent Japanese parents have made it clear they don't want their children to watch it. But in China, Crayon Shin-chan is watched by adults, young adults and children alike.

Animations are supposed to help children learn more about the world. But the ability to distinguish right from wrong varies among children of different ages, so when they are exposed to cartoons with contents and story lines beyond their understanding, they are likely to be affected in some way or the other by them. And children's inborn curiosity and talent of imitating others, whether real or virtual, prompts them to copy whatever they see on screen.

To keep children away from violent and pornographic elements, not only does China need a rating system for animations, but also has to adopt measures to make animation makers and TV stations fulfill their social responsibility by classifying their animations' contents according to age groups. Parents, too, have the obligation to decide whether a cartoon series is good enough for their children rather than using them randomly to placate their crying or naughty children. To do that, parents obviously have to watch the cartoon films first.

At a time when the cartoon and film market is in chaos because of lack of a rating system, family is the last defense for children. Parents, especially parents of preschool children, should be more careful with what they allow their children to watch and read. Also, parents have to decide which animations are good for their children and tell them in advance how much time they should spend on animations each day. Moreover, parents should spend as much time as possible with their children and guide them on cartoon films.

The author is a reporter with China Daily. xiaolixin@chinadaily.com.cn

(China Daily 10/22/2013 page8)