For Bao Wanyin, a doctoral student in Tsinghua's school of environment, Guangdong's growing low-carbon and environmental industries match her expertise. "I hope to apply my research to real problems in green development."

Yang Junhan, a 24-year-old master's student in international relations, said returning to her hometown, Guangzhou, was a natural choice. "I have deep ties to the Guangdong-Hong Kong-Macao Greater Bay Area and see promising opportunities in investment management," she said.

The campaign will run through the end of the year, organizing employers from 21 prefecture-level cities in Guangdong to travel to over 100 universities nationwide for on-site hiring events.