Crabtree& Evelyn, or C&E, is a modern British lifestyle brand founded by Cyrus Harvey in 1972. A global rebranding initiated by C&E in July 2019, with a new identity underpinned by one key message-"Born curious, grown wild". This ethos is a way of life that speaks to the brand's beginnings in exploring the world for new ingredients and its spirit for growing wildly and adapting to the world around it, just like its consumers. Recommitted to its heritage, the brand is a community of constant explorers. C&E is committed to bringing its customers unexpected experiences and challenging perspectives. Honoring its rich heritage, the brand has an eye to the future. Not selling soaps, but selling stories, the brand aims to connect with every place and customer along the way.