BodyArmor has investments from multiple athletes besides Bryant. According to ESPN's sources, James Harden from NBA's Houston Rockets, US professional golf player Dustin Johnson, American football quarterback Andrew Luck and many others have contributed to more than 100 million US dollars of the stake of the brand.

ESPN said that Coca-Cola's purchase of BodyArmor's shares became the biggest news in the business of sports drinks since PepsiCo acquired Quaker Oats, owner of Gatorade, the No1 sports drink in the US, in December 2000. Thanks to this, Bryant has received the largest return on investments made by modern athletes in the business sector in some time.