The growth has made Bryant the fourth largest shareholder of the company after Mike Repole, co-founder of BodyArmor, Coca-Cola and Keurig Dr. Pepper. Back in 2014 when the former NBA superstar invested his money, BodyArmor had a yearly sales revenue of no more than 10 million US dollars. That number is expected to reach 400 million US dollars in 2018.

Having made about 680 million US dollars from team salaries and other incomes out of the court, according to Tencent Sports, during his 20 years of NBA career, Bryant announced the start of Kobe Inc in 2014 and set up a joint venture investment company that’s worth 100 million US dollars with Jeff Stibel.