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Home / China-US economic relations

Local produce, local talent key for store chain

(China Daily)

Updated: 2015-09-23 11:07:11

What are the greatest challenges your company faces in China, and how will you deal with them?

Chinese customers have become more sophisticated. They are looking for good value, and they want good service and safe products at affordable prices. Our retail stores provide a comfortable shopping environment. Sam's Club provides unique products to members who are looking for a different experience. Our Wal-Mart To Go pilot in Shenzhen, as well as our e-commerce platform, YHD, offer customers convenient solutions to their busy lives. In the end, Wal-Mart is committed to be the most trusted retailer in China, where customers can easily access our rich assortment of safe and quality products, great prices, and friendly services.

Chinese companies have been looking at the US for investment opportunities as they increase their global footprint. What cultural and social issues do they face, and how would you deal with those issues?

Keep listening to local customers is the key. Since we entered the China market 19 years ago, we have relied on our local associates, partnered with our local suppliers, and listened to our local customers. We are a localized company who can leverage our unique global resources and support to best serve Chinese customers. Customers' needs are driving our strategy and business decisions, and we'll continue to look to them for direction on where to innovate next.

 

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