The ICEIE site bustles with crowds. [Photo by Wu Guanmiao for chinadaily.com.cn]

The 2024 China (Xiamen) International Cross-border E-commerce Expo (ICEIE) opened at the Xiamen International Conference and Exhibition Center on June 26. 

Since its inception in 2021, the ICEIE has undergone three years of refinement and has now developed into one of the highest-standard, most influential, and most comprehensive industry-specific cross-border e-commerce exhibitions in China.

This year's exhibition has a total exhibition area of over 50,000 square meters and is divided into three zones titled Cross-border Product Selection, Cross-border Platform and Integrated Service Provider, and Cross-border Imports, respectively.

The event planned for more than 1,200 international standard booths. During the exhibition, over 50 global cross-border e-commerce platforms and more than 200 official managers have provided cross-border sellers with opportunities for face-to-face interactions with the platforms.

In terms of supporting activities, this year's exhibition has hosted over 30 cross-border e-commerce industry conferences, including special sessions on emerging markets during peak seasons.

Additionally, this year's ICEIE has creatively introduced a new "cross-border e-commerce + live streaming" model. By bringing in live streaming ecosystem organizations such as TikTok and Alibaba International Station, the exhibition aims to help merchants efficiently reach overseas end customers.

This year's exhibition has received strong support and widespread participation from various countries' institutions in China. Dozens of overseas embassies, consulates, and commercial organizations from countries such as Japan, South Korea, and Thailand have arranged for local specialty products to be showcased at the exhibition.

The first International Geographical Indications Products Xiamen Trade Fair is also being held alongside the event.

 An exhibitor from Iran introduces his products to a customer. [Photo by Lin Yuyang for chinadaily.com.cn]