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A representative from Changan Auto introduces all-electric brands at an event on April 13. [Photo/liangjiang.gov.cn]

China's car-making giant Changan Auto, based in Liangjiang New Area, Southwest China's Chongqing municipality, unveiled its new energy vehicle (NEV) brand Shenlan (meaning "deep blue"), at the Changan Automobile Global Partner Conference on April 13.

Changan also announced its intention to roll out 36 new car models to boost its market share. Among them, 19 are independent models, including nine brand new ones and 10 refurbished ones.

In the NEV field, Changan plans to release eight new production models, and its LUMIN, C385, AVATR 11, and Oushang Z6 will hit the market in the second half of this year.

Changan is one of the oldest domestic automakers to begin producing NEVs and boasts more than 400 related core technologies. Last year, the firm registered 100,000 NEV sales, up nearly 300 percent year-on-year.

Zhu Huarong, chairman of the company, said that the first production model under the Shenlan brand will be C385, which will be sold during the second quarter of this year. In addition, Changan is enhancing partnerships with Huawei and CATL in NEV research.

Changan is targeting 2.45 million and 4 million car sales in 2022 and 2025, respectively, according to Wang Jun, president of the firm. By 2027, Changan hopes to peak its carbon emissions, and by 2045 it hopes to achieve carbon neutrality. The company will reduce carbon emissions in all production processes, including design, manufacturing, supply chains, energy and packaging of products.