国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

China / Regions

Modern Chinese history in red and white

By Satarupa Bhattacharjya (China Daily) Updated: 2015-01-31 06:52

This time, I enjoyed the feisty drink - dozens of them - from customized tiny, delicate shot glasses. Moutai's signature red-on-white bottle is sturdy (much like liquid soap bottles) compared with top-notch foreign liquor bottles. Its style statement: seemingly alternative.

"Since before the PRC was established (in 1949), Moutai always came in ceramic bottles," Hu Jingshi, the company's internal historian, tells me. "We don't have an exact name for the bottle inventor, but the local people inherited this tradition through generations."

Emperor Xian Feng of the Qing Dynasty (1644-1911) is said to have commissioned the ceramic bai jiu bottles, with a short neck and a big, round belly. The bottles became rectangular years later. In 1915, Moutai (then-privately owned) started to use cylindrical bottles, similar to today's ones, but in earthy shades.

That year, Moutai also topped a world trade fair held in Southern California, but it was the aroma, rather than the relatively rustic presentation that led to the drink's global recognition, according to a book by company chairman Yuan Renguo.

The Chinese government merged several bai jiu breweries in Guizhou, the country's liquor hub, and set up the Moutai factory as a state enterprise in 1951. The group was listed on two national stock exchanges in 2001. A year earlier, the company imported new production equipment, thereby stopping the manual plastering of labels on bottles, adds Hu.

In the past two decades, Moutai bottles, cases and storage casks have undergone some design changes although key elements remain. "The use of ceramics continues to date," says Li Shuai, the assistant manager at a Maotai Group packaging plant. A 500 ml signature Moutai bottle costs 819 yuan in shops.

The town's bai jiu museum aside, another place to view vintage Moutai is the group's quality control office, where a collection, aged up to 80 years, is housed. Among the most eye-catching contemporary designs is the series on different countries made for the 2010 Shanghai Exposition. An African edition, with wildlife silhouettes received my personal runner-up award, while the postmodern building-shaped bottle for Luxembourg won. (China Daily 01/31/2015 page14)

Previous Page 1 2 Next Page

Highlights
Hot Topics
...
宁国市| 九龙县| 榆社县| 中超| 丰宁| 大竹县| 乐业县| 孟津县| 望奎县| 教育| 南川市| 莱西市| 巴林左旗| 青河县| 合川市| 磴口县| 长宁县| 牡丹江市| 札达县| 巨野县| 喀喇| 滕州市| 香格里拉县| 于田县| 洛阳市| 华宁县| 乌拉特前旗| 衡南县| 米林县| 徐水县| 丰城市| 普安县| 东乌| 嘉兴市| 东方市| 论坛| 衢州市| 咸宁市| 施甸县| 吴堡县| 察哈|