国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

left corner left corner
China Daily Website

'Go to market' strategies in emerging countries

Updated: 2012-11-13 17:24
By Marcos Fava Neves ( chinadaily.com.cn)

This article has the objective of proposing some specific strategies to enter and conquer the emerging markets. These markets are booming nowadays and if any company wants to grow in the global arena, the chances are to try to participate and capture the growth of the emerging countries or in the developed world, to merge, acquire or conquer market share of competitors, since in these regions most of the markets are not growing. Here goes a list of 20 points to think about and to help in entrance decisions, due to the specific characteristics of these markets.

1 – Emerging markets can′t be generalized. A deep understanding of each market is necessary. Countries differ among them and even inside them. Just as an example, China, Brazil and India are real “continents” and differ depending on each specific region, urban or rural areas, and cultural background. Imagine generalizing Africa, what a huge mistake would be done.

2 - As opposite to developed markets, to get information in emerging economies is quite more difficult due to a lack of reliable data, official statistics and other sources. So having an information system will depend on finding information and developing own sources based in local information and knowledge. This is a unique characteristic.

3 – Bartering systems (exchange of goods) may be a strategy to finance and avoid risks of not receiving, due to the lack of income in several emerging economies and also due to the fact that in some of these economies, the issue of inflation is still present, changing business models.

4 – Marketing channels in emerging economies are very unique, involving a large amount of distributors very different in the way they do business and perform services. Sometimes it is a chaotic system, difficult to understand and measure. Also the modern retail systems are present, making a very diverse and dual system. Several variations within each country are also found. A segmentation process should be done using this variable and a clear multi-channel approach (in product and services) established by the company.

5 – Adapting to deal with family business and family managed distribution systems is needed. They tend to respond differently to the company offer, asking for more services and financial benefits than for discounts, the basic demand of large multinational retailers.

6 – A motivated sales force carrying modern technology that allows for data generation and analysis should be used to build information about the market and help to target the very different market segments.

Previous Page 1 2 Next Page

8.03K
...
青川县| 怀集县| 攀枝花市| 正镶白旗| 武邑县| 武安市| 甘洛县| 济源市| 定襄县| 东乡族自治县| 宜春市| 喀喇沁旗| 东山县| 兴业县| 天长市| 普洱| 上林县| 新巴尔虎右旗| 永济市| 祥云县| 浙江省| 铁岭县| 内江市| 兴隆县| 独山县| 大足县| 江陵县| 石狮市| 嘉定区| 大关县| 海盐县| 通化市| 军事| 儋州市| 全椒县| 长兴县| 穆棱市| 崇左市| 安图县| 巩留县| 青州市|