国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

China / Business

Baidu Inc unveils augmented reality lab

By He Wei (China Daily Europe) Updated: 2017-01-22 15:51

Smartphone applications will offer a new type of experience

Internet search provider Baidu Inc unveiled an augmented reality lab on Jan 16 in Beijing to build smartphone-based AR applications.

The new lab will leverage the group's more than 600 million mobile-based users to explore AR applications powered by artificial intelligence technology, such as image recognition and object detection.

 Baidu Inc unveils augmented reality lab

Baidu's self-driving car at an exhibition in Wuzhen, Zhejiang province. Zhu Xingxin / China Daily

"Our cellphone-based approach has enabled us to ship augmented reality experiences to a significant number of users in a very short amount of time," said Andrew Ng, chief scientist of Baidu, who heads the company's research arm.

"There is an appetite for this technology and we are seeing its rapid adoption by our partners in a range of industries," he noted.

Since August, it has rolled out a range of AR-based marketing solutions for brands including L'Oreal China and KFC, providing interactive experiences for customers to learn about the latest products and offerings, Baidu said.

Now users can access AR functions through a number of gateway apps like Mobile Baidu, Baidu Maps and group-buying site Baidu Nuomi. After typing in certain key words, users can choose to see AR effects related to the searched terms.

Along with the move, the lab also launched a project that "recreated" lost historical sites along a Beijing subway line using AR technology. The AR effects can be activated by turning on the camera function inside the Mobile Baidu app and then taking a picture of the old city gate photos inside subway stations.

It will signal a future in which AR could become a main method of navigating the Internet, said Zhou Zhiping, founder of Shanghai-based ICT consultancy Douzhi.

"AR marketing is going to be a new source of revenue for Chinese tech firms. Baidu has put a special focus on mobile applications, because they are more accessible than hardware and can better leverage the company's existing online services," he said.

The global AR software market is expected to reach $30 billion by 2020, thanks to the popular game Pokemon GO, according to estimates from technology research firm TrendForce.

Chinese tech giants are already flocking to the AR arena. Alipay launched a location-based AR game that lets players collect virtual red packets containing money.

hewei@chinadaily.com.cn

 

Highlights
Hot Topics

...
凤翔县| 方正县| 内乡县| 类乌齐县| 西乌珠穆沁旗| 阿瓦提县| 嘉兴市| 鄂尔多斯市| 吉林省| 大港区| 科尔| 宜良县| 巴中市| 淮北市| 惠来县| 米易县| 德兴市| 阜城县| 西安市| 淮阳县| 汽车| 永川市| 长乐市| 布尔津县| 昭通市| 莱芜市| 交口县| 宾阳县| 涞源县| 桐柏县| 赞皇县| 当阳市| 江华| 利辛县| 临泽县| 溧阳市| 岳池县| 额济纳旗| 亚东县| 抚松县| 潜江市|