Recently, Shanghai Bao Kang Children's Garments Company authorized Zhang Donggui, a seller in Silk Street, the right to sell Hello Kitty's baby items. Thus, Zhang's shop is the first individual shop in China to be licensed to sell the Hello Kitty trademark. Benefitting from the "trademark authorization management system," Silk Street's shop owners are now competing to get trademark authorizations to get rid of their past reputation for selling counterfeits.