国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

   

Carrefour and BCBG Sign Long-Term Supply Deal

(FWD)
Updated: 2006-12-15 14:54

Paris - French retail giant Carrefour has signed a deal with BCBG Max Azria for the fashion label to supply a women's ready-to-wear collection to the international chain.

Under the terms of the agreement BCBG Max Azria will design, produce and supply women's collections for Carrefour's chains of hypermarkets in France, Spain, Italy, Belgium, Portugal and Greece. The debut Fall/Winter 2007 collection will hit shelves in Carrefour stores during the second semester of next year.

"I am thrilled to be partnering with the Carrefour group. They have a global presence, a loyal consumer following, and a world-class brand name," said designer Max Azria, Chairman and CEO of BCBG Max Azria Group.

The deal is latest in a growing trend that sees name designers create specific collections that retail solely in giant retail chains, rather than department stores.

Target in the US has long linked up with bold face name designers, such as Isaac Mizrahi While in Germany, former adidas creative director Michael Michalsky will launch his debut collection with German distribution giant Tchibo with a gala show in Berlin on January 25.

The Carrefour-BCBG collection will be designed in the fashion house's Los Angeles headquarters, where Azria's proximity to Hollywood has seen him design an impressive cluster of music and screen stars, including Sharon Stone, Halle Berry, Beyoncé Knowles, Keira Knightly and Eva Longoria. Expect casual t-shirts and jeans, sophisticated sportswear and dresses, in the casual chic signature for which Max Azria is known.

Carrefour's tag-team with BCBG Max Azria aims to build a global synergy between two well-known international brand names. For the cut-price retail chain it's also a cunning way of raising its profile and positioning among consumers.

"Collaborating with an internationally renowned fashion company such as BCBG Max Azria Group is integral to Carrefour Group's strategy to further develop its sales in the non-food sector," the chain said in a press release.

Azria's design and retail expertise "will help Carrefour reinvent their fashion offering, breathing new life into the category through both the product and the in-store environment."

Stressed Carrefour Chairman José Luis Duran: "This collaboration with an internationally renowned fashion company is integral to the Carrefour group's strategy to further develop its sales in the non-food sector."



Top Lifestyle News  
Today's Top News  
Most Commented/Read Stories in 48 Hours
阳春市| 柳林县| 辽中县| 长春市| 柏乡县| 尖扎县| 南阳市| 河曲县| 安塞县| 阳新县| 玉田县| 新龙县| 诏安县| 巴里| 南川市| 金乡县| 明水县| 札达县| 嵊州市| 城固县| 鱼台县| 嘉黎县| 商城县| 班戈县| 凉城县| 黔江区| 克拉玛依市| 荃湾区| 遂昌县| 东兴市| 哈巴河县| 文成县| 会理县| 台北县| 本溪市| 惠州市| 拉孜县| 喀喇沁旗| 青岛市| 宜昌市| 乐业县|