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KFC increases its prices

By Diao Ying (China Daily)
Updated: 2008-03-25 09:38

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A worker cleans a KFC sign at an outlet in Xiangfan, Hubei province. Wang Hu

A burger meal with a cup of Pepsi will cost more now.

Fast food chain KFC yesterday increased prices of certain products in China, such as hamburger, beverage and breakfast, by 0.5 to 1.5 yuan.

A chain under Yum! Brands Inc, KFC yesterday said the company has been under a "huge cost pressure". The decision to raise the prices of its products was prompted by the continuous increase of raw material, labor, water and electricity costs, the company said.

"We will try to keep the prices stable if we can still bear the burden of rising costs," said Sarah Bai, a public relations personnel of KFC.

This is the first time the fast food chain has raised its price this year. Another major fast food chain, MacDonald's, raised prices of some of its product in January following another round of hikes last October.

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