New Olympic products hit stores
[ 2006-11-14 09:20 ]
上周六是北京奧運會吉祥物福娃發(fā)布一周年紀念日，北京奧組委推出了多款奧運特許商品。此次推出的新品較以往有所突破，除了各種新設計的徽章、益智玩具等，更是創(chuàng)新推出了福娃太陽鏡、福娃珠寶首飾等系列產(chǎn)品來滿足消費者的時尚需求。
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Jewelry & adornments
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Fuwa, Mascot of the Beijing Olympic Games,
celebrates its birthday on Saturday as it was unveiled one year ago on November
11, 2005 by the Beijing Organizing Committee for the Games of the XXIX Olympiad
(BOCOG).
The mascot has been a favorite for many consumers and BOCOG has just unveiled
many kinds of new and creative Olympic licensed products on the occasion of
Fuwa's birthday
On the market today, there are eight categories and more than 4,000 varieties
of Olympic products, including garments and adornments, pins, toys, handicraft,
stationary, silk and porcelain products as well as
jewelry. They can be found at over 500 licensed stores in more than 20
municipalities, provinces and autonomous regions.
The Olympic merchandise, serving as a medium close
to the public, plays a positive role in widely displaying the image of Olympic
brands and disseminating Olympic knowledge. With the Beijing Olympiad
approaching, BOCOG plans to gradually open more stores nationwide to sell
Olympic products to meet the demand. The number of the stores is expected to
reach around 10,000 during the 2008 Olympic Games.
Vocabulary :
mascot：吉祥物
porcelain：瓷器，瓷
merchandise：商品
(Agencies)
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