国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / Life

Passion for ballet's graceful moves takes off

By Emma Gonzalez | China Daily | Updated: 2016-09-16 09:49

Classes popping up everywhere, a reflection of increasing consumer disposable incomes

An exhausted 28-year old Hu Yulei stretches after having finished a ballet routine with her classmates at the Morning Star Ballet Academy in the Sanlitun area in central Beijing.

Hu started practicing ballet in Nanjing at the age of six and she now uses the classical dance as a way to exercise and to escape from her daily working routine.

"I thought it would be good for me to have an activity where I can focus and have fun," said Hu.

Ballet studios are experiencing a growing wave of popularity in China, as an increasing number of both adults and children are discovering the benefits of classical dance.

Ballet teacher Adriana Wang, who has been teaching ballet for 20 years in public and private schools in China, points out that ballet classes have been popping up everywhere lately across the country.

"There are ballet lessons in all the club houses in almost every compound across China, and most of them taught unprofessionally, for fun or as an after-school activity," explained the ballet teacher.

The ballet boom is seen as a reflection of China's increasing disposable income. Nowadays, Chinese are eager to spend a larger part of their income on leisure activities that provide emotional gratification.

"Increased discretionary spending that promotes both physical and emotional well-being is expected to take the lead in the near future in the leisure and entertainment market," explained Laurel Gu, an analyst at market research firm Mintel China.

"There are lucrative opportunities for market players to cater to consumer's evolving emotional and material needs," she added.

Last year, the leisure and entertainment market reached 1.5 trillion yuan ($225.3 billion) in revenue, growing at an average of 12.5 percent over the last five years, according to Mintel.

However, given that it is a recent phenomenon, there are no official statistics to determine the exact amount of ballet studios opening in the country.

UK-based premium dance floor provider Harlequin Floors has profited from the recent boom of amateur dance studios.

The company first entered the Chinese market in the 1980s to sell sprung floors, ballet barres or dance handrails as well as technical theater solutions in the country.

Since the inauguration of an office in Hong Kong in 2008, the company has experienced a steady growth year-on-year in the Chinese market thanks to this growing passion for dance.

"Over last five years, sales in China have increased from 15 percent to 32 percent", said Annie Shek, marketing manager at Harlequin Floors.

Morning Star, one of the largest private ballet studios in the capital, opened in October 2014 to meet the increasing demand for ballet lessons.

The academy is divided into four large studios, where children and adults practice their technique while live piano music plays in the background.

"When we first opened two years ago we had only a dozen students," explained Emma Wang, director of Morning Star and a former dancer of China's National Ballet.

"Nowadays, we have more than 100 students (including children and adults) and our four studios are always full."

Wang expects this number to keep growing as more parents in China believe that classical ballet can have positive effects in the academic lives of their children.

"Parents appreciate the musicality of ballet and the discipline that it promotes," added Wang. "However, the most important thing is that ballet exams are recognized by British universities."

Nowadays, a growing number of ballet studios in China are offering preparation courses for the Royal Academy of Dance in Britain (RAD) examination, a certificate that grants students bonus points when applying to enter a university in the UK.

This year around 2,000 students took the RAD exam in Beijing and another 6,000 in Shanghai, according to Wang.

Each year, around 230,000 candidates from all over the world take the RAD examination.

Pricing is also an attractive factor to consider ballet lessons, as the average cost of an hour's class is 200 yuan ($30.3).

Nonetheless, the ballet bug is transcending the traditional classical art and becoming the new workout fad.

Five years ago Danish entrepreneur Siri Nordheim co-founded boutique fitness studio club Z&B in Shanghai, the first to introduce Xtend Barre in China, an exercise routine that uses a ballet barre and some of the moves of the classical dance.

"Barre is a total sculpting and cardio workout that will create flat abs, a lifted seat, toned arms, and long lean legs," said Nordheim. "Women feel elegant and graceful while doing it."

The fitness company is growing quickly - having recently opened another studio in Shanghai - and the third one in the city just opened on Sept 10 as Chinese seek alternative workouts.

"We started with two classes a week with 10 students in each," said Nordheim. "Today we offer 150 classes and have around 5,000 bookings per month."

Most customers include women between ages 25-45, but the studio also offers ballet lesson for kids and even toddlers, with prices ranging between 80-140 yuan per class for members and drop-in options for 150 yuan per class.

Editor's picks
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
泊头市| 阿尔山市| 应城市| 金沙县| 平原县| 嵊泗县| 延边| 荥经县| 安阳市| 青龙| 武冈市| 河北区| 丹江口市| 西青区| 石棉县| 阿拉善左旗| 凤台县| 中卫市| 漠河县| 平果县| 涞源县| 孟津县| 陇川县| 奈曼旗| 巨野县| 镇巴县| 土默特右旗| 遂溪县| 措勤县| 隆尧县| 仙居县| 梅州市| 陆良县| 台中市| 南宫市| 抚顺市| 建瓯市| 湛江市| 来宾市| 余庆县| 贵州省|