国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / Business

Kenyan soccer lures Chinese sponsor

By Philip Etyang | China Daily Africa | Updated: 2015-07-12 14:30

Star Times pays $5 million to acquire rights to broadcast friendlies, brand team's kit

Star Times Kenya Ltd has signed a five-year deal with the Kenya Football Federation that will see the Chinese-owned pay TV company sponsor the country's national soccer team to the tune of 500 million Kenyan shillings ($5 million).

The deal was signed at the Nyayo National Stadium in Nairobi on July 2 and includes the media company acquiring rights to broadcast all friendly matches of the Harambee Stars men's soccer team, the Harambee Starlets women's team and the under-21 men's team.

The deal does not include qualifying matches for the Africa Cup of Nations or the World Cup. The African Football Federation, the Confederation of African Football and the International Football Federation already own full rights for those two tournaments.

The agreement was signed by FKF President Sam Nyamweya, FKF Vice-President Robert Asembo and Star Times Director of Sports Gary Rathbone.

Nyamweya thanked the company and said the federation had been struggling under heavy financial burdens. "KFF is extremely grateful to Star Times for this gesture, and we assure them of our unyielding commitment to this partnership because it is good for Kenyan soccer, and we have a duty to jealously guard it for our mutual benefit."

Rathbone says the deal with KFF shows that Star Times is fully committed to the Kenyan market and that the company would continue investing in the national teams to help the players succeed.

"As a brand, we are keen to see more households able to watch their national teams using the latest broadcast technology in the market," Rathbone says.

Star Times will use its brand on the team's jerseys as well as training kits during all friendly matches. Other merchandise that will be branded includes travel bags, caps and tracksuits. Outdoor advertising and branding is also included at match venues and surrounding areas during friendly matches.

The deal is the biggest sponsorship the Football Kenya Federation has struck for the country's national soccer teams and makes Star Times the third foreign media firm to have interests in Kenyan soccer after SuperSport and SportFive. The Star Times deal will see 100 million Kenyan shillings spent annually on the players in allowances, bonuses and travel expenses.

Star Times was established in 1988 in Beijing, and has more than nine million subscribers worldwide, with operations in 13 African countries. The company entered Kenya in 2012 and has invested more than $75 million in its nationwide network.

For China Daily

Editor's picks
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
平南县| 醴陵市| 孝昌县| 德令哈市| 宝坻区| 辽中县| 凤城市| 台湾省| 科技| 榆林市| 射洪县| 三门县| 舒兰市| 秀山| 开平市| 睢宁县| 和田县| 那坡县| 南通市| 申扎县| 佳木斯市| 黄龙县| 淮阳县| 阿图什市| 阳山县| 建平县| 仁布县| 宜兴市| 英山县| 泾川县| 林口县| 丹寨县| 肃宁县| 武夷山市| 台南县| 安丘市| 洛川县| 白城市| 怀化市| 镇坪县| 静乐县|