国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / Sports

NBC getting back into the ring

China Daily | Updated: 2015-01-16 07:38

Usually this is how big-time sports television works: The network pays for the right to air an event.

The new Premier Boxing Champions series on NBC flips the model. The latest attempt to reverse the sport's decline requires some major creativity - and a major investment.

Al Haymon's management company, Haymon Boxing, is paying for PBC, betting on NBC's promotional might and the reach of old-fashioned prime-time network television. Five of this year's broadcasts will air on Saturday nights on NBC.

"We want the opportunities for the fighters in this sport to be parallel to the opportunities for athletes in other sports," Lamont Jones, vice-president of operations for Haymon Boxing, said on Wednesday.

The first card will feature Keith Thurman against Robert Guerrero and Adrien Broner versus John Molina Jr. on March 7. All the fighters are managed by Haymon.

These will be the first prime-time bouts on NBC in nearly 30 years. The sport's shift to pay-per-view has been wildly lucrative for the biggest stars. Not so much for other top boxers.

Sugar Ray Leonard will work as a PBC analyst, still a household name because he fought in an era when boxers were some of the world's biggest celebrities.

"You are relevant," he said, recalling how that name recognition made for endorsement opportunities, not just payouts for bouts. "A lot of these guys are very good fighters, but nobody knows who they are."

So for boxers such as the four taking part in March's inaugural event, the new venture is a chance to attract a wider following that translates into future profits.

Al Michaels will host the telecasts, and the network has tabbed prolific Hollywood composer Hans Zimmer to score music to set the tone.

"We have to build the storylines and make people care about something they may not have cared about the day before," said NBC Sports chairman Mark Lazarus.

"We have to educate viewers about who these gentlemen are, why they're so skilled at what they do and why their battles matter."

 NBC getting back into the ring

Ring legends Sugar Ray Leonard (left) and Thomas Hearns ham it up during Wednesday's media conference in New York to promote a new series of prime-time boxing events on NBC. Seth Wenig / Associated Press

 

Editor's picks
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
麻江县| 拉孜县| 余庆县| 商丘市| 全椒县| 饶阳县| 施秉县| 东至县| 东乡| 佛冈县| 桓台县| 鞍山市| 石泉县| 西平县| 勃利县| 元阳县| 桐庐县| 绿春县| 珲春市| 丰县| 扶风县| 长乐市| 余庆县| 鸡泽县| 无棣县| 嘉义市| 东宁县| 黄平县| 东城区| 即墨市| 渝中区| 右玉县| 章丘市| 合川市| 汉阴县| 广宗县| 海伦市| 远安县| 夹江县| 会理县| 嘉义市|