国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / China

BMW hosts Red Dot Awards Exhibition in Shanghai

By Li Fangfang | China Daily | Updated: 2013-12-16 07:21

BMW hosts Red Dot Awards Exhibition in Shanghai

Nicholas Ott, senior manager for building design at BMW, talks about the inspiration for the exhibit. Photos Provided to China Daily

Design is naturally crucial to German luxury automaker BMW AG.

That is shown in not only its innovative products, but also through its ardent support for cross-industry activities and designers.

Its latest move in China, BMW's largest market, is the Red Dot Design Awards Exhibition.

Presented jointly with the awards committee from Germany, it opened the "Inspiration of Design" exhibit on December 4 in Shanghai.

Lasting to Dec 24, it will present about 20 design masterpieces that received the Red Dot Design Awards in the past three years .

Exhibits in two categories - product design and communication design - range from a BMW motorcycle helmet to a "chocolate" modular external battery pack, furniture, mobile apps and entire cars.

"It's a unique experience that we enjoy and are touched by.

"The awarded pieces are on display at the BMW Brand Experience Center in Shanghai, which is itself a Red Dot Awards winner and part of the exhibition," said Nicholas Ott, senior manager for building design at BMW.

Ott is also the designer of the experience center built next to the China Art Palace, the former China Pavilion for the Shanghai 2012 World Expo.

"The experience center is not only an exhibition hall to present BMW's products, but also a museum for people to experience design, art and the architecture itself," said Ott.

"The Red Dot - called the Oscar of the design industry - is more than an award. It provides a platform for designers from all industries around the world to communicate to form a design community," said Ott.

"That is also BMW's consideration in holding a design-themed forum to kick off the exhibition."

The forum allowing the free exchange of thoughts included designers at BMW, B&O, NITA design group and award-winning Chinese artists Jia Wei and Zhang Bohang.

"We at BMW believe that an impressive design can communicate with people across the ages. We treat design a pure work.

"When supporting design or art activities, BMW promises absolute freedom for artists or designers," said Ott.

"In China, we also hope that the cross-industry campaign may inspire more sense and enthusiasm for art and culture."

Design in vehicles

The exhibition also welcomed the BMW 4 Series, which just made its premiere in China at the experience center to better illustrate the brand's design language.

Balanced proportions, a low center of gravity and powerful engines enable the BMW 4 Series Coupe to raise the bar in aesthetics and dynamics, said the automaker. "BMW's designs for vehicles always bring a full-pulsed dynamic feeling that the car is about to fly," said Ott.He said BMW is a byword for authentic, forward-looking automotive design.

lifangfang@chinadaily.com.cn

Editor's picks
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
赫章县| 苏州市| 镇平县| 德州市| 永丰县| 乌审旗| 周至县| 崇义县| 太仆寺旗| 康乐县| 邵阳县| 富阳市| 陕西省| 合川市| 嘉荫县| 白朗县| 新昌县| 勐海县| 武义县| 大竹县| 平陆县| 汝州市| 卓尼县| 安吉县| 张家界市| 迁安市| 宁国市| 万盛区| 北川| 鸡西市| 宜昌市| 名山县| 麟游县| 花莲市| 桦甸市| 信丰县| 津市市| 红原县| 阜康市| 无极县| 大港区|