国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

USEUROPEAFRICAASIA 中文雙語Fran?ais
China
Home / China / Business

Alibaba moves to shore up lead in mobile e-commerce

By Meng Jing | China Daily | Updated: 2013-11-20 07:05

As more Internet users move from desktop computers to mobile devices, e-commerce giant Alibaba Group Holding Ltd faces a challenge: how to defend its leading position in online commerce.

The company made its latest move on Tuesday, announcing in a press release that it will invest heavily to help e-retailers better manage their business via mobile devices.

Alibaba will launch an online platform especially designed for mobile e-commerce. The platform will be integrated into Ali OS mobile phones, which will be given free to e-retailers who buy service packages from Taobao, one of Alibaba's main online marketplaces.

The service packages are priced from 1,699 yuan ($279) to 2,699 yuan annually.

Using these phones, e-retailers can obtain real-time business data (for example, the ranking of their online shops), transfer larger amounts of money than ordinary e-retailers on Taobao and use a special service team that will process their requests more rapidly.

Alibaba is expected to invest at least 500 million yuan in the project by year-end. The project is part of the company's new strategy called "All In", announced by Alibaba Chief Executive Officer Lu Zhaoxi in October as an attempt to boost the company's wireless sector.

"We hope all of Alibaba's approximately 7 million e-retailers will participate in the campaign and move quickly into the era of the mobile Internet," said Lu.

Lu added that the phones are just the first step, and Alibaba will keep investing in its mobile e-commerce platform.

Alibaba's generosity is motivated by concern about losing its dominant position in China's mobile e-commerce market, said Mao Ajing, an e-commerce analyst at Beijing-based research firm Analysys International.

"It is important for Alibaba to secure as many e-retailers as possible. With the booming mobile shopping market in China comes increasingly intense competition. If not handled properly, e-retailers will move to other online platforms," said Mao.

Analysys said in late October that China's mobile phone shopping market surged 104 percent year-on-year to 34.12 billion yuan in the third quarter.

The surge came amid rapid dissemination of smartphones in China. The nation's smartphone market is now the world's largest; more than 450 million units are expected to be shipped next year, according to a September report by IDC.

But Alibaba doesn't have a monopoly on mobile consumption. Other Internet giants, such as Tencent Holdings Ltd and Baidu Inc, are muscling into the sector by strengthening their e-commerce and mobile capabilities.

Tencent's WeChat, a dominant mobile chatting app with more than 400 million users in China, is seen as Alibaba's largest threat in mobile e-commerce.

Tencent has a large user base, but beyond that, its WeChat 5.0 version also offers payment solutions. That means shoppers can buy directly without using Alipay, China's biggest third-party online payment service - which is owned by Alibaba.

Alibaba needs to do more to cement its hold on mobile e-commerce. But giving free mobile phones to e-retailers doesn't seem like a very practical solution, said Mao.

"Profit-driven e-retailers are only after online platforms that offer them the access to the most potential customers," she said.

mengjing@chinadaily.com.cn

 

Editor's picks
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
绥滨县| 蒙山县| 江川县| 高雄市| 无极县| 左权县| 南宫市| 莎车县| 山阳县| 康定县| 兰溪市| 东丽区| 南部县| 垦利县| 满洲里市| 樟树市| 繁峙县| 比如县| 沂南县| 兰溪市| 黄龙县| 上饶县| 新平| 汉川市| 广平县| 衡东县| 卢龙县| 莱阳市| 克拉玛依市| 丰原市| 徐汇区| 柳江县| 大埔区| 福清市| 呈贡县| 凌源市| 永兴县| 宁强县| 外汇| 根河市| 宣城市|