国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

USEUROPEAFRICAASIA 中文雙語Fran?ais
Lifestyle
Home / Lifestyle / Food

Catering federation eager to promote Chinese food globally

By Liu Zhihua | China Daily | Updated: 2015-12-22 07:38

Catering federation eager to promote Chinese food globally

A chef makes Peking roast duck at a Beijing restaurant. It is a signature dish of the capital. [Photo provided to China Daily]

The World Association of Chinese Cuisine, a trade organization for China's catering industry, has changed its name to the World Federation of the Chinese Catering Industry to highlight its focus on promoting Chinese cuisine around the world.

"Food has no borders, and it is one of the most important things in people's lives," says Yang Liu, chairperson of the federation. "Chinese cuisine has long been an important part of our culture.

"As the Chinese economy grows and people's lives improve, our government is paying more attention to the development and promotion of Chinese cuisine around the world."

In the first 10 months of 2015, the total revenue of the catering industry in China exceeded 2,624 billion yuan ($405.5 billion), with a yearly growth of 11.8 percent.

Also, more than 100 Chinese restaurant companies have established branches overseas. Meanwhile, there are more than 400,000 Chinese restaurants outside China, 50,000 of which are in the United States, according to Yang.

However, as Chinese catering companies going abroad lack international marketing and legal talent, most Chinese restaurants abroad are small and not good at business management and brand-building, Yang says.

Since its foundation in 1991, the organization has initiated a series of events to promote Chinese cuisine, such as inviting foreigners to traditional Chinese dinners on the eve of the Spring Festival.

With more than 500 corporate and institute members in more than 40 countries and regions, the federation will continue and increase efforts to promote Chinese cuisine, Yang told a media conference recently.

In the future, the federation will provide Chinese catering companies with more services, such as foreign-market research, legal training, supply management and resource integration. It also aims to make Chinese cuisine mainstream in foreign societies through publicity, culinary events and online training.

In February, the federation will cooperate with the Chinese Ministry of Culture to take traditional Spring Festival Eve dinners to Spain to showcase contemporary Chinese family values and culinary culture.

Next September, the federation will hold the eighth World Competition of Chinese Cuisine, and about 100 teams from different countries and regions will compete in the top Chinese cuisine competition, which has been held once every four years worldwide since 1992. There will also be exhibitions, forums and master lectures on Chinese cuisine during the competition for those interested in Chinese cuisine.

At the media event, the federation signed a long-term cooperation agreement with Nankai University in Tianjin to launch a global online training program on Chinese cuisine.

Related:

Jiangsu's dried bean curd packed with history and taste

Lower Manhattan: Carousel, shopping, French food, light show

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
仁化县| 巨野县| 海口市| 赤壁市| 临颍县| 绥中县| 罗城| 峨眉山市| 县级市| 新乡县| 古交市| 苍溪县| 句容市| 德令哈市| 遂宁市| 吴江市| 娱乐| 修武县| 肃南| 中牟县| 于田县| 宁都县| 青海省| 光泽县| 哈巴河县| 封开县| 鲜城| 登封市| 昂仁县| 闽侯县| 万源市| 健康| 凤台县| 双桥区| 洛浦县| 鹤岗市| 菏泽市| 黔西县| 格尔木市| 开原市| 崇义县|