Tipple Talk | Belle Taylor

Think of wine tours and what comes to mind? Chateaux in France? Bucolic scenery in New Zealand? Hip cellar doors in California?

The Ningxia Hui autonomous region?

If you are a Chinese wine lover, then visiting Ningxia or Shanxi province to sample a few reds might not be such an outlandish suggestion. But for most foreign tourists, China is better associated with the Great Wall than great drops of the good stuff.

Enter one of the more novel Chinese tour companies going around, China Wine Tours. Run by Marc Curtis from the United States, CWT has been taking groups of mainly US tourists to some of China's top wineries for about three years.

"The first question I always get is, 'There is wine in China?'" Curtis says.

"The initial reaction before they go is real curiosity, real wonder if it's going to be even drinkable and then when they try some of the really good wines they are quite pleased."

Curtis says some of the bigger wineries, such as Great Wall and Dynasty, are catering well to tourists, but his picks of the bunch in terms of quality are some of the smaller wineries.

"The best winery for a long time has been Grace Vinyard in Shanxi, but it's getting a real challenge now from Ningxia, Helan Mountain and the Yellow River areas, which have become quite the region for growing wine grapes," Curtis says.

At the TopWine China show, Australians dressed as slightly lumpy kangaroos. Belle Taylor / China Daily

Curtis' tours combine wine tasting with some of China's better-known tourist attractions, such as the Terracotta Warriors and the Great Wall, but his central passion is exposing Chinese wine to the wider world.

"The concern for quality, especially in these small boutique wineries, is making quite a difference," Curtis says. "The unfortunate thing is, these smaller wineries do not make enough to export, so the only ones exporting at this point are the large producers whose quality is real questionable.

"My concern, particularly in America, is that people try something like Great Wall or Dynasty out of curiosity - and they try these wines once and that will be it, because the quality is just not up to world standards. So I think it's better when people come here and try the wines because the quality is good."

Curtis says he tries to limit the tours to between two and four a year, and says the best time to visit is harvest time in the fall.

The recent TopWine China, 2013, show gave Beijing wine lovers a chance to try wines from just about every growing region in the world. In case your palate isn't quite sophisticated enough to spot the difference between an Old World tempranillo and a New World cab sauv, you could tell where your wine came from by the outfits that helpfully traded in cultural stereotypes: the Germans had girls in dirndls, Italians looked snappy in leather shoes and smart suits and the Australians ... had people dressed as slightly lumpy kangaroos.

While French wine has a strong reputation in China, many other European wine growing regions that are keen to build a profile here were showing off their wares at TopWine.

Spain had a notable presence at the show, with a wide range of wines from the Rioja region, which are becoming increasingly available in China. The Rioja is actually split into three different areas throughout Spain, and produces some fine Old World reds with reasonable price points. Think, big, fruity reds that will cellar well and pair excellently with red meat. The Bodegas Olarra Anares Reserva 2005 was excellent drinking, as was the younger and lighter Bodegas Olarra Cerro Anon 2010.