国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

USEUROPEAFRICAASIA 中文雙語(yǔ)Fran?ais
Lifestyle
Home / Lifestyle / Fashion

Bigger, Not More Ubiquitous, is Better, Says Hermes CEO

By Matt Hodges in Shanghai | China Daily | Updated: 2014-09-13 07:19

 Bigger, Not More Ubiquitous, is Better, Says Hermes CEO

Inside the Hermes' fifth global Maison, situated in Shanghai. [Photo by Gao Erqiang / China Daily]

Luxury retailer hopes the new store will continue its success story in China

Six years after Hermes, Europe's third-largest luxury goods group, broke ground on its fifth global Maison by renovating a heritage building on Huaihai Road in Shanghai, the store opened on Sept 12 amid pomp and pageantry.

A phalanx of security guards and hostesses in black attire welcomed VIPs outside the four-story H-shaped building as limousines cruised up. Inside, about a dozen members of the Hermes family attended the "christening".

The building, which was once a police precinct in the former French Concession, houses 1,174 square meters of sales and exhibition space.

"For us, it's very important that (the Maison) is an aesthetic statement. We believe this historic building is one of a kind," Hermes' CEO Axel Dumas, who took up his post on Jan 1, says.

"Usually a store is like a big box," he said. "But as you can see in our Maison, it's all a bit complicated, from the staircase to everything else."

"And we hope that by the presence of Hermes, it will also develop the environment," Dumas, a former banker and sixth-generation scion of the family-owned French luxury group, adds.

The store was designed by Denis Montel of RDAI and includes a generous range of limited-edition products. Hermes opened its first store in Beijing in 1997 and one in Shanghai in 2001.

Some pundits have questioned whether Hermes, which refuses to ramp up production of its popular Kelly or Birkin bags, will maintain its exclusivity or change its business model to exploit such a vast market.

Hermes hires 200 craftsmen a year and it takes up to five years for them to reach peak productivity, which creates obvious production constraints, Dumas says.

"The second thing we decided in China is that more important than having a certain number of stores is to have bigger stores where we can show all the range of our products," he adds.

"We have a very beautiful store in Hangzhou, for example. We're going to open a great store in Chengdu. And of course there is, for us, the pinnacle: Maison Shanghai."

Previous 1 2 3 4 Next

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
罗源县| 浮梁县| 利川市| 大安市| 南靖县| 灵璧县| 区。| 山阳县| 马山县| 屏南县| 大名县| 永德县| 栾川县| 朝阳县| 石渠县| 克山县| 绥阳县| 哈尔滨市| 塔城市| 郴州市| 玉屏| 中牟县| 肃北| 红安县| 丰原市| 玉环县| 元谋县| 静乐县| 孟州市| 岐山县| 宝应县| 黔江区| 大厂| 七台河市| 南雄市| 马公市| 集贤县| 南乐县| 仪陇县| 通渭县| 吴桥县|