国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

USEUROPEAFRICAASIA 中文雙語Fran?ais
Lifestyle
Home / Lifestyle / Fashion

Celebrity designs now on sale

By Han Bingbin | China Daily | Updated: 2014-08-14 07:21

Celebrity designs now on sale

TV celebrities including Chinese actress Michelle Ye, singer Shang Wenjie (pictured), Korean pop star Nana, Chinese actresses Mo Xiaoqi and Alyssa Chia design clothes in a reality show. They will model their designs in runway shows to win orders from shop owners at tmall.com, where the designs will hit the shelves immediately after each episode is aired. Photos Provided to China Daily

Celebrity designs now on sale
Winners announced in global contest
Celebrity designs now on sale
 Bringing it back home
Chinese audiences will get to buy inexpensive clothing designed by celebrities on a new reality TV show that seeks to promote fashion and beauty. Han Bingbin reports.

Chinese TV stations have long believed that the bulk of their viewership was people past their prime with little income, a segment fashion shows were rarely willing to touch.

But all that might change with The Goddess' New Dress, a reality show that seeks to celebrate fashion and beauty. The show recently announced its landing on Shanghai-based Dragon TV where it will premiere on Aug 23.

The program, which will also run on online platforms Youku and Tudou, owes its origin to similar shows in the West, while betting its success on China's Internet craze.

In each episode, six female celebrities will make clothes under given themes with the help of professional designers. They will then model those clothes at a final runway show to win orders from shop owners at tmall.com, one of China's largest e-commerce sites.

"Our rule is that all designs should be practical and priced under 500 yuan ($81). I can imagine the excitement the audience will feel when they see clothes that they can wear on models too," says Li Hongshan, chief brand officer of Guangzhou-based media company Blue Flame, that is producing the show.

The handpicked designs will be immediately put into mass production. Within 24 hours of airing an episode, the new dresses will hit online stores nationwide, according to him. "We want to draw back young audiences who now spend most of their time online."

Previous 1 2 3 4 5 6 Next

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
永嘉县| 博野县| 汪清县| 苏州市| 兴安盟| 清河县| 宁强县| 梅州市| 淮南市| 昌黎县| 台江县| 龙南县| 柏乡县| 灵武市| 阳朔县| 启东市| 景宁| 开江县| 灵宝市| 阿巴嘎旗| 澎湖县| 天全县| 白山市| 平昌县| 商都县| 盐亭县| 宣化县| 内乡县| 玛沁县| 滁州市| 晋宁县| 清河县| 永城市| 曲水县| 东宁县| 平顶山市| 石景山区| 项城市| 汉阴县| 和顺县| 安徽省|