Jason Wu's Sping/Summer 2014 collection. He has capitalized on his early lucky breaks.

"I think that the growth of the company has been quite expansive, we want to develop into an international luxury brand," Wu says. "For a young design firm we have done a lot in a short period of time. That is not to say that we are over-reaching. It never felt forced. It felt like the right time. It is a deep belief of mine to take things as they come.

"My image has always been quite proper. I present myself in a very professional manner. I think people always thought I was a little buttoned up but now, five years later, people are starting to see a different side of me, clothes that are very sexy and provocative. I have done the traditional route and proper route and can now take it a step further."

At some stage, Wu will no doubt receive overtures from one of the major fashion conglomerates keen to have this rising young star in their stable. The business-savvy Wu will know when the time and the price is right.

For now, though, he is living the dream, traveling the world, staying in the best hotels, eating in fine-dining rooms, partying enthusiastically and soaking up inspiration from here, there and everywhere. One collection was inspired by the gardens of Versailles Palace, created by Louis XIV, the Sun King.

Wu himself is rapidly rising to the ranks of fashion royalty, creating a name that has resonance throughout the world. Although the Obama connection is no longer such a major factor, it does no harm to have such a publicity-generating style icon regularly wearing your clothes.