国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

USEUROPEAFRICAASIA 中文雙語Fran?ais
Lifestyle
Home / Lifestyle / Fashion

Mulberry plans Fashion Week 'marketing activity'

Agencies | Updated: 2013-12-10 14:18
Mulberry plans Fashion Week 'marketing activity'

Cara Delevingne for Mulberry [Photo/Agencies]

Mulberry plans Fashion Week 'marketing activity'
The big apple's big carats
Mulberry plans Fashion Week 'marketing activity'
Lady Gaga confirmed for Versace campaign
Mulberry is planning a special "marketing activity" to replace its axed London Fashion Week show.

The British brand will still have a strong presence at next February's event, despite recently announcing the cancellation of its catwalk show due to the departure of creative director Emma Hill.

Bruno Guillon, Mulberry's chief executive, teased in an interview with the Financial Times: "You can't come to catwalk without a creative director. We are trying to put together a very interesting marketing activity... It will be very interesting and will still give visibility to the brand."

Mulberry has issued two profit warnings and this week announced a 28 per cent fall in first half pre-tax profit, but Guillon - who took the role in March 2012 - is confident things will change.

He explained: "It is not easy because we are not in a big group. The big groups, they take a huge space, they arrive with all the brands ... I think we are building the foundations for a good business."

Guillon disagrees with market analysts who believe the drop is caused by a move towards a higher pricing structure, and believes upping the costs of Mulberry's coveted leather handbags makes the brand stand out against its mid-market competitors.

He explained: "[We use] a very good quality leather, and if you want to buy today, you need to pay the cost. At 30 [customers] used to buy a Mulberry, and when they got to 40, and had a bit more money, they were going to other brands.

"With the additional offer we are proposing, we are much more capable of retaining this customer."

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
连州市| 灯塔市| 邯郸县| 焦作市| 浏阳市| 宝应县| 闸北区| 乐东| 琼海市| 宁阳县| 盖州市| 恭城| 宜州市| 泗阳县| 霍城县| 仁化县| 右玉县| 仁怀市| 湘乡市| 林西县| 西充县| 乌审旗| 崇左市| 肃宁县| 内乡县| 石嘴山市| 新邵县| 科技| 卫辉市| 通渭县| 赣榆县| 康定县| 苏尼特右旗| 太白县| 阿拉善右旗| 廉江市| 苗栗县| 绍兴县| 常宁市| 江川县| 科技|