The past year has been crunch time for Munising High School junior Alex Johnson. He ate a bag of Cheetos every day at lunch, and collected empty bags from classmates. His locker eventually became stuffed with 3,500 bags from the cheese-flavored snacks - each of them worth one gift point. One of Johnson's teachers sent an e-mail to Cheetos manufacturer Frito-Lay Corp. "They liked it so much, they sent somebody here," said Johnson, 17. That someone turned out to be Chester Cheeto, a costumed cartoon figure and the point character in Cheetos marketing and advertising. Chester appeared at a pep rally for the basketball team, and presented Johnson with a scrolled declaration proclaiming him an "honorary deputy of cheese." "I think it's unusual and funny that this has actually happened," Johnson said. "It's kind of cheesy." Johnson hasn't decided what he would redeem his Cheetos gift points for. "Whatever the biggest thing is," he said. (Agencies) | 對(duì)于瑪尼森高中三年級(jí)的亞歷克斯·約翰遜來(lái)說(shuō)，過(guò)去的一年是在"嘎吱嘎吱"的咀嚼聲中度過(guò)的。 每天中午他都會(huì)吃一袋"奇多"脆（一種膨化食品），而且還向其他同學(xué)收集"奇多"空包裝袋。他的櫥柜里塞滿了3500個(gè)奶酪口味的"奇多"脆包裝袋--每個(gè)袋子積一分，湊齊一定分?jǐn)?shù)就可以換到相應(yīng)的禮物。 約翰遜的老師知道后，給生產(chǎn)"奇多"的 菲力多公司發(fā)了一封電子郵件。 17歲的約翰遜后來(lái)描述說(shuō)："他們（公司）對(duì)此很感興趣，于是派了一個(gè)人過(guò)來(lái)。" 而派來(lái)的這個(gè)人竟然是"切斯特"--"奇多"脆廣告銷售活動(dòng)的卡通形象和積分獎(jiǎng)品。 "切斯特"在學(xué)?；@球隊(duì)的士氣動(dòng)員會(huì)上突然出現(xiàn)，還帶來(lái)了一紙聲明，宣布約翰遜為奇多脆奶酪口味的 "榮譽(yù)代言人"。 約翰遜說(shuō)："難以相信這都是真的，太有趣了，一切就象奶酪一樣妙不可言。" 約翰遜還沒(méi)有想好要兌換什么樣的禮物。不過(guò)他說(shuō)："不論是什么禮物，一定要塊頭最大的。" （中國(guó)日?qǐng)?bào)網(wǎng)站譯） |
Updated: 2003-03-03 01:00
