First foreign-funded travel agency established in China
( 2003-12-03 09:20) (Xinhua)
Jalpak International China Co. Ltd (JPI China),
the first fully foreign-funded travel agency in China, was established in
Beijing Tuesday by Japan.
With the registered capital of US$600,000 all coming from the Japanese
company, the new company's business will mainly be hosting Japanese tourists to
China.
The establishment of the new company will further promote tourism exchanges
and is expected to improve the satisfaction level of Japanese tourists, said
Kaji Akihiko, general manager of Jalpak.
Detailed measures include providing training for Japanese- speaking tourist
guides, strengthening safety quality measures and introducing medical aid
equipment,
The new company also planned to promote new products in order to attract
Japanese tourists. Akihiko said. Combining China's long history and traditional
culture, cuisine tours, tea tours and calligraphy and painting tours will be
beneficial to bilateral civil exchanges.
He said the new company will consolidate cooperation with Chinese travel
agencies in order to ensure quality products.
Since July 2003, the Chinese government has allowed the establishment of
foreign capital controlled and solely foreign- funded travel agencies, four
years earlier than the WTO commitment.
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