Deputy director of State Council Information Office Cui Yuying is addressing launch ceremony of "Hour China" on March 18. [Photo/scio.gov.cn]

US-based documentary channel Discovery has signed on for a 3-year deal with the China International Communication Center to produce Chinese-themed content.

This will include the launch of "Hour China", a collection of China-based programs.

"Hour China" is set to start airing on next week.

It's going to be seen across the Asia-Pacific, reaching over 90 million viewers.

Related:

More Chinese film companies tap into Hollywood

Hollywood's return to the top spot