国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Culture

Hollywood meets China

By Liu Wei ( China Daily ) Updated: 2013-10-24 07:35:43

Hollywood meets China

'The Wolverine' to be screened in Chinese mainland

Hollywood meets China

Tom Hiddleston promotes movie 'Thor: The Dark World' in Beijing

Hollywood meets China

Qingdao launches Oriental Movie Metropolis

As more Hollywood stars come into China for promotions, the competition for publicity is pushed up a notch.

"We need more innovative marketing stunts," Yan says. "The mere presence of the stars is not enough."

So, at the press conference for Thor 2, Disney tried to underline the bond between the star and his role. As the host was introducing Hiddleston, all the lights blacked out suddenly. Just as everyone thought it must have been a power failure, Hiddleston appeared, a spotlight behind him and flashes of lightning lit up the room.

Hiddleston was also given a scepter with his name carved in Chinese, and he obligingly swung it around as the cameras went wild at this unique photo opportunity.

Hollywood meets China

"It will require more originality to catch attention from audience as they get used to more and more stars," says Yan.

Jackman's outdoor red carpet, the first for a Hollywood star in China, created quite a stir. Although it is de rigueur in Hollywood, it takes more initiative and ambition for organizers in China.

"We were worried about a lot of things - the weather, security and so on. And then we were worried that not enough fans would turn up," says Min Zhang, one of the event's organizers.

"But we were wrong. Some fans had waited from noon until the event, which began at 7 pm.

"It is becoming more difficult to impress fans and media. We have to try something different, something nobody has done before."

 

There is one more problem facing publicists that may be uniquely Chinese.

Not all Chinese fans adore the same Hollywood celebrities, says film critic Bi Chenggong, veteran researcher of the American film industry and Chinese subtitler for Hollywood films like Warhorse and Monster University.

"China is big," he says. "In second- and third-tier cities and the many, many smaller towns, the definition of A-listers is different from that in Beijing and Shanghai. For some of them, the top draws are Arnold Schwarzenegger and Sylvester Stallone.

"That's something the studios must consider as they develop different strategies to cater for Chinese audiences."

Related:

Hollywood must think bigger about China, says producer Janet Yang

'Transformers 4' director attacked on set in Hong Kong

Chinese drama 'Back to 1942,' 75 others running for foreign language Oscar

More creative films by new directors expected: Chen Kaige

Sun Li receives first Emmy nomination

 
Editor's Picks
Hot words
Most Popular
 
...
...
武城县| 福建省| 修水县| 东方市| 随州市| 彭山县| 潮州市| 长泰县| 北辰区| 罗平县| 江油市| 甘孜县| 河曲县| 沂水县| 余庆县| 长乐市| 贡觉县| 定陶县| 阿坝| 开阳县| 湘潭县| 江门市| 明光市| 湾仔区| 自治县| 六安市| 灵武市| 海盐县| 永寿县| 温州市| 西和县| 永康市| 萨迦县| 盘山县| 黑水县| 武川县| 湘潭县| 同德县| 长汀县| 富宁县| 星座|