From 2011, the year it was established, to December, the Free Lunch for Children Foundation raised 253 million yuan ($37 million). It has spent 169 million yuan to provide meals for 190,000 children in China's rural areas, in addition to funding infrastructure developments and resources.

Last year, the foundation raised 75.72 million yuan, achieving its target, and spent 59 million yuan on charitable activities.

Donations from banks accounted for roughly 30 percent of the total, with 69 percent of online donations coming via Ant Financial Services, the Tencent Charity Fund and Tmall Charity Shops, indicating that online donations have started to dominate the sector.