Like so much else in Cuba, shopping for clothes isn't easy.

Buying a simple pair of socks or a T-shirt means choosing between the wildly overpriced, shoddy offerings of state-run stores and the bales of low-priced clothing illegally imported by "mules" traveling from the United States, Ecuador or Panama.

This year, a third option is bursting onto the scene after years of growing quietly in backroom workshops and bedroom studios. A small homegrown fashion industry is winning renown and an increasing share of Cubans' limited clothing budget with simple but fun-and-stylish clothing produced on the island with natural fabrics and sold at competitive prices.