Logistics firms focus more on efficiency

Though medium-priced and even low-end models still dominate truck sales in China, German consulting firm Roland Berger expects the need for efficiency at logistics firms and the government's strong push for lower emissions will eventually change the market mix.

"Imported high-end trucks only account for 1 percent of China's heavy-duty truck market - it's very low," said Norbert Dressler, partner of Roland Berger Strategy Consultants GmbH.