It's that time of year when there is an eagerness to surprise loved ones with gifts and greetings. Yes, Valentine's Day, which falls on Feb 14, is making its mark on buying habits.

Zhou Yao, married for five years, received a NanoCare facial steamer from her husband.

"Chinese people are often too shy to express love or affection to their loved ones. Valentine's Day serves as a perfect occasion," she said. "Gift-giving is not a must, but receiving a gift makes me feel warm and cared for."