Why can Sex and the City make Jimmy Choo and Manolo Blahnik household names, but fashion in China's chick flicks like Tiny Times and One Night Surprise leaves no impression for fashionistas?

Chinese moviemakers are also becoming more aware of that films targeted at women are closely connected with fashion. In two recently premiered movies, producers and directors have paid much more attention to couture.

Tiny Times director Guo Jingming has invited Vogue China's artistic director Huang Wei to dress all the characters, while One Night Surprise features looks from Li Hui, former fashion director of Harper's Bazaar China.