Spring Festival seems to be losing its importance among some youths. Those who try to look for changes in their attitude this year, though, may not find any because the first day of the lunar new year (Feb 14) falls on Valentine's Day.

Everything is changing, the times, youths' views on love and marriage, tradition and culture, and family and society, and festivals especially when economic pressure makes it difficult for them to get married and start a family. A survey shows monetary pressure is compelling Chinese people to take a U-turn on their decision to get married or their views on starting a family.

Conducted jointly by the All-China Women's Federation, Matchmaking Committee of the China Association of Social Workers and online matchmaking giant Baihe.com, the survey shows 77 percent of the people looked for high morals in their spouses in 2007. But in 2009, the same percentage of people was looking for economic stability among their would-be life partners. It shows Chinese people may have developed vague, blundering and diverse views on love and marriage.