国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Home / Understanding big issues

China can send its own brands to the world

(China Daily)

Updated: 2016-03-16 07:58:50

As the annual sessions of the top legislature and political advisory body unfolded, China Daily collected questions on issues that netizens care most about and solicited answers from political advisers, legislators and senior government officials.

The question

With China known to the West as the largest manufacturer of goods but little-known for its own brands, does China plan to build up its own international brands?

A netizen who goes by "Adam Cooper"

The answer

China can send its own brands to the world

The Chinese government seems poised to help build brands with global reach and influence, and the final version of the 13th Five-Year Plan (2016-20) is expected to stress shaping Chinese international brands.

Chinese products are expected not only to be cost-effective but also more advanced in quality, brand recognition and credibility. China will have more of its own intellectual property. We are working on our own pathway of brand-building.

Building powerful brands requires joint efforts from both the government and the market. One should see that all the international brands-from mechanics to high-end cosmetics-are recognized by the market, and such recognition requires constant cultivation.

Chinese companies have three approaches for nurturing global brands: They can work on ventures or merge and acquire brands overseas, such as the marriage between BYD and Volvo; they can build research and development organs overseas, as Huawei does in Africa and Latin America; or they can build branches in local markets, such as the US branches of Haier.

What the government should do now is to forge an environment for nurturing brands and markets. It will be a process, but should result in more global brands being nurtured in China, such as Huawei and ZTE.

金山区| 莱州市| 郎溪县| 潍坊市| 滕州市| 绍兴县| 辽宁省| 东丽区| 永善县| 阳山县| 云和县| 外汇| 临夏市| 甘孜县| 莲花县| 辽宁省| 普兰店市| 澎湖县| 高要市| 苏尼特左旗| 黎川县| 丰原市| 修武县| 应用必备| 海口市| 通化市| 安岳县| 闵行区| 呈贡县| 德惠市| 贵港市| 乐亭县| 临邑县| 西宁市| 东海县| 瓮安县| 左权县| 石门县| 华池县| 调兵山市| 怀化市|