国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Make me your Homepage
left corner left corner
China Daily Website

Sany seeks large and localized European presence

Updated: 2013-05-26 08:46
By Tuo Yannan in Brussels (China Daily)

Sany Germany GmbH - the German arm of Changsha, Hunan-based Sany Heavy Industry Co Ltd - aims to surpass 100 million euros ($129 million) in sales in 2015.

In 2012, the Chinese company announced it had bought German concrete pump maker Putzmeister for about $470 million, the largest direct investment a Chinese company has made in Germany.

"With the earlier investment in the factory in Bedburg and a acquisition, Sany has already invested more than 400 million euros in the European market," Sany Germany GmbH's Managing Director Bart Decroos said. "Its aim is to more than double our revenue in the next 3 years."

Decroos has been in the machinery industry for more than 20 years. He worked in Japanese and US companies before joining Sany in 2012.

Branding should say image is the first hurdle for Chinese enterprises entering the European market.

"All Chinese companies are facing the suspicion of low prices, and big doubts about quality of Chinese products," Decroos explained.

"This is the very hindrance we have to overcome."

The company decided to import some components - rather than entire machines - from China. "In the past, we designed our products in China, and exported outside China without modifications, we just started designing in Europe for Europe," he said.

Decroos said it took Japanese companies 20 years to adapt to the European market and culture. Sany has looked at which components can be imported from China to localize its production in Europe.

Compared with a few years ago, component parts, which were then entirely imported from China to Europe, have dropped into current 60-70 percent in volume.

Sany Germany GmbH is one of many Chinese companies looking to become large and localized in Europe.

Its first task was catering to the market.

"Before, Chinese companies wanted to jump into every area, but that is not the way European people do business," Decroos explained. "Starting from last year, we narrowed down our product portfolio."

Sany focused on mobile port machinery to cater the European market. It built a 250,000-square-meter plant near Cologne and started to produce the machines this year.

Quality and production department manager Ben Gollner said the factory can produce more than 100 mobile port machines annually.

Sany also localized its workforce. Previously, more than half its employees were Chinese but now about 80 percent of its 150 workers are European.

Last month, it sent a delegation that included eight key employees to China to learn Chinese enterprise culture. Among the delegates was sales administration coordinator Janina Weigel. "We always had 'wow' experiences during the trip (because of) the speed Chinese companies are picking up new technologies and investment in R&D."

 
...
Hot Topics
China launched its second space laboratory, the Tiangong II, on Thursday night, which space officials said will become the country’s largest scientific platform in space.
...
...
澎湖县| 泾阳县| 怀远县| 珠海市| 乐至县| 犍为县| 萍乡市| 巴林右旗| 确山县| 上高县| 七台河市| 保定市| 简阳市| 启东市| 米泉市| 郸城县| 司法| 合山市| 双鸭山市| 离岛区| 鄢陵县| 阜平县| 枣庄市| 吴忠市| 商丘市| 仲巴县| 舟山市| 澄江县| 壶关县| 东源县| 英超| 广德县| 麻栗坡县| 苍南县| 保靖县| 同德县| 曲沃县| 梁山县| 北海市| 连山| 柳河县|