国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Viewers complain ads last almost as long as programs

Updated: 2012-01-03 07:46

By Li Yao (China Daily)

  Comments() Print Mail Large Medium  Small

BEIJING - TV networks are trying to adapt to a new advertising ban that came into effect on Sunday.

The new rule, which demands TV stations stop screening ads in the middle of drama episodes running for 45 minutes or more, was announced by the State Administration of Radio, Film and Television, China's top broadcasting watchdog, on Nov 28. Audiences complained that too many ads made it seem that the TV shows were interrupting the ads.

"It came as a shock when I realized the ads were gone," said Wu Ting, a junior student studying public management at the University of International Business and Economics in Beijing.

But while viewers can now enjoy their favorite shows without any ads, some viewers have started complaining that the ad breaks between shows are too long as many TV stations now run the ads in a block between programs.

"I had enough time to use a facial mask during the ads between two shows," said Yang Chunli, 27, an interpreter in Shanghai.

"The time for ads before and after a program is as long as the show itself," Liu Chun, vice-president of Sohu.com, one of China's largest Internet portals, wrote on his Sina micro blog on Sunday evening, saying he watched 20 minutes of ads before a drama episode on Zhejiang TV.

Yu Guoming, a professor at the School of Journalism at Renmin University of China in Beijing, said the ban will be adhered to, but the regulation came at a difficult time for TV networks.

"The ban came out rather late last year, at a time when many TV channels had already signed deals with advertisers. Later the TV stations will have to renegotiate the contracts and bear the costs because of the ban," Yu said.

Broadcasters are trying a number of ways to compensate for any potential loss in advertising revenue. Hunan TV has sponsorship footnotes on screen when running dramas, and is including advertisers' names in the message reminding viewers to stay tuned for the next episode.

Dragon TV in Shanghai, one of the most profitable TV networks in China, will broadcast a new soap opera on Tuesday and after each episode there will be a sponsored lucky draw.

However, Gong Libo, director of Jiangsu TV's marketing center, said on his Sina micro blog that his company will carry out the ban and cancel all ads during dramas, without raising advertising rates or moving the ads between episodes.

Cinemas may face a similar ban on running ads before the start of a film, as a draft law on movie promotion started soliciting public opinions on Dec 15.

Cinemas violating the ban may be fined up to 200, 000 yuan ($32,000), and have their licenses revoked, according to the draft.

巴林右旗| 延津县| 河曲县| 高平市| 平定县| 曲麻莱县| 武功县| 平远县| 烟台市| 扎兰屯市| 东乡族自治县| 永年县| 贵州省| 芦溪县| 景宁| 屯昌县| 瑞安市| 合作市| 苍山县| 澜沧| 宜州市| 保德县| 柳江县| 深州市| 南江县| 东台市| 苍溪县| 铁岭县| 蓝山县| 河东区| 桂阳县| 中卫市| 海门市| 凌云县| 吉木乃县| 通河县| 遂宁市| 凤山市| 永吉县| 建始县| 达孜县|