Huang Jianzhi, deputy director general of the Bureau of Shanghai World Expo Coordination, delivers a speech in Shanghai on December 1, 2009. [en.expo2010.cn]

A World Exposition intellectual property rights protection exhibition was unveiled in downtown Shanghai Tuesday, showcasing the efforts of the Chinese Government and Expo organizer to protect Expo emblems.

The exhibition, which coincides with the fifth anniversary of the enactment of the regulation for Expo emblem intellectual property rights protection, will show at the Expo Exhibition Center on 300 Huaihai Road M. for 10 days.

According to the regulation, no one may use the World Expo emblems for any commercial purposes without the authorization of the rights holders.

Huang Jianzhi, deputy director general of the Bureau of Shanghai World Expo Coordination, said the key in ensuring participants' rights and helping them participate without concern lies in IPR protection.

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He hoped the exhibition would arouse the public's awareness in Expo IPR protection to battle infringement of Expo emblems.

Training courses over Expo emblem protection were staged in Shanghai last month by the State Administration for Industry and Commerce in an effort to beef up crackdown on IPR offenses, according to Xu Feng, deputy director of the Shanghai Administration for Industry and Commerce.

The Bureau of Shanghai World Expo Coordination has registered up to 61 Expo emblems at the state administration since the regulation went into effect.

The Bureau has received 279 application registrations to use Expo emblems and approved 249 among them.

It has cracked 175 IPR violations of Expo emblems with the help of industry and commerce authorities at various levels.