Scene of the groundbreaking ceremony.[en.expo2010.cn]

Construction began Sept. 16 on the People's Insurance Company of China (PICC)'s Expo pavilion.

The 800-square-meter pavilion will be in the shape of the letters in the company’s name, PICC. Each letter will house a single exhibition room. Visitors will be invited to write their wishes on a "Wishes Wall" in the last "C" section.

PICC’s insurance covers the construction of the Bureau of Shanghai World Expo Coordination and it has been involved in building insurance for 36 pavilions, as well as covering visitors for accidents on the Expo site.