国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

National

Regional

Taiwan, HK, Macao

Special Coverage

Focus

Society

Profiles

Singapore looking for great rate of return

(China Daily)
Updated: 2009-06-12 17:03

Editor's Note: Singapore has participated in every World Expo since 1986, from Vancouver to Brisbane, Seville, Hanover and most recently Aichi in Japan.

The Shanghai World Expo will see the largest-scale participation by Singapore yet, reflecting not only the growing stature of the event but also the growing ties between the host and its island-state neighbor. Ken Low, assistant chief executive of Singapore's tourism board, filled in some of the blanks during a meeting with China Daily reporter Wang Zhenghua last weekend as workers broke ground on the Singapore pavilion.

Q: There are about 40 independent pavilions being built by foreign countries for the Shanghai Expo. What makes yours special?

A: Of course we started with the architecture. We went to many pains to ensure that we have an interesting building this time, because there was no opportunity to build anything very special at the previous World Expo in Japan. Then we told ourselves that visitors' experiences on all three floors must be very special. Each floor has its own feel and each will appeal to different kinds of people. If you like music, visual interaction or nature, then our pavilion will feel special.

Q: How can Singapore benefit from joining the Shanghai Expo?

A: We see the Shanghai Expo as a very important and large-scale marketing platform, a chance for us to communicate with the world. Firstly, we want to communicate with China, and secondly, with the rest of the world. We want to let people know what Singapore is all about today, in terms of the people, our beliefs, our commitment and sustainability. We think this platform will allow us to do that in a very large-scale way.

Q: How has the economic downturn affected your preparations so far?

A: Our budget is very tight, but we are exploring various ways of ensuring we get the budget we originally committed to. We haven't yet had to cut the budget for the Shanghai Expo, and we remain committed to whatever we started with. Our team is working tirelessly to ensure that, if we put one dollar down, we get much more than our money's worth in return.

Special Coverage  World Expo 2010 Related readings:  Cultural and Artistic Performances of Expo 2010 Shanghai China  48 int'l organizations participating in Expo 2010  Shanghai unveils green norms for World Expo  HK's Expo 2010 exhibition wins int'l design accolade  Nepal to tell 'tales of Katmandu' at Expo

Q: Are you struggling to attract sponsors?

A: Yes, but this is natural. A lot of companies have cut back on their sponsorship money so it's definitely a problem.

But bigger companies will see this as a good long-term investment and many companies have "rainy day" budgets they can use to keep investing. The downturn doesn't mean that you necessarily have to pull out all of your investment. We see this project as a long-term investment, and this is how we try to explain its benefits to companies.