国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

USEUROPEAFRICAASIA 中文雙語(yǔ)Fran?ais
Business
Home / Business / Technology

Amazon launches new Kindle for Chinese readers

By Fan Feifei in Shanghai | China Daily | Updated: 2017-06-28 07:40

Amazon launches new Kindle for Chinese readers

Bruce Aitken, general manager of Amazon Reading, introduces the Kindle X Migu e-reader on Tuesday in Beijing. [Photo provided to China Daily]

Amazon.com Inc announced a strategic partnership on Tuesday with China Mobile Communications Corp's subsidiary Migu Culture and Technology Group Co, and launched a new Kindle created exclusively for Chinese readers that integrates abundant online literature content into its e-reader.

The device combines more than 460,000 Kindle e-books and over 400,000 online literature titles from Migu, one of the largest online literature platforms in China. With a price tag of 658 yuan ($96.6), the all-new Kindle X Migu e-reader, is the first-ever co-branded Kindle bringing a completely new digital reading experience to online literature.

David Limp, senior vice-president of Amazon Devices, said China has become the largest market in the world for Kindle and enjoys double-digit growth annually, adding that Chinese readers are not just satisfied with reading on mobile phones, and they want to have an immersed reading experience through various Kindle e-reader devices.

"Our cooperation with China Mobile is not only on devices, but also content and services. Digital reading is now favored by Chinese readers, who are also willing to pay for e-book content," said Bruce Aitken, vice-president of Amazon China and general manager of Amazon Reading.

Sha Yuejia, executive vice-president of China Mobile, said China's digital reading market reached 12 billion yuan last year, with users surpassing 300 million, estimating the growth will remain over 20 percent this year.

"The prospects for digital reading are very promising. We will carry out cooperation with Amazon in the R&D of digital reading content," said Sha.

Kindle has witnessed rapid growth in the Chinese market. In comparison with January 2013, Kindle offers 14 times more e-book options in China, and the active Kindle subscribers each month increased 27 times as of the end of December 2016.

China's e-reading market is expected to reach 14 billion yuan in 2017, up 18 percent from 12 billion yuan in 2016, according to an estimate from Beijing-based consultancy Analysis.

Huang Guofeng, an analyst with Beijing-based consultancy Analysis, said Amazon aims to gain Chinese users who have high standards for digital reading through creating an excellent reading experience and cooperating with local publishers.

He said China's digital reading market shows huge growth potential and the habit of paying for what you read is also being formed.

"However, Amazon seems to pay more attention to buy copyrights, but not nurture or support local authors and original online literature directly," he added.

Kindle, which enjoys the status as the pioneer of the e-book industry in the world, is not the only company betting on the e-reading market in China. Beijing-based iReader Technology Co Ltd, released its latest e-book reader iReader Light in early September, which weighs only 142 grams, priced at 658 yuan.

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
青铜峡市| 海城市| 芒康县| 华亭县| 称多县| 越西县| 沾化县| 乌拉特前旗| 徐闻县| 无棣县| 朝阳市| 江城| 郁南县| 涟水县| 玛曲县| 登封市| 时尚| 雷州市| 黄骅市| 南丹县| 阿拉善盟| 马尔康县| 嘉定区| 仁寿县| 根河市| 竹山县| 夏河县| 黑河市| 阳东县| 永宁县| 额济纳旗| 红原县| 涿州市| 莱西市| 荔波县| 津南区| 郎溪县| 四会市| 隆子县| 灵武市| 安平县|