国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Technology

Xiaomi eyes offline expansion

By Ma Si (China Daily) Updated: 2016-08-26 08:39

Xiaomi eyes offline expansion

Xiaomi President Lin Bin at the release of the Redmi Note 4 on Thursday in Beijing. Provided to China Daily

China Mobile hopes to sell 30m of firm's handsets this year

Chinese smartphone vendor Xiaomi Corp unveiled a new smartphone with China Mobile Communications Corp on Thursday, as the company steps up efforts to expand offline retailing channels.

China Mobile, the country's largest telecom mobile carrier by subscribers, said it hopes to sell 30 million Xiaomi handsets this year, signaling a boost for Xiaomi, which is wrestling with declining shipments and mounting competition from rivals such as Huawei Technologies Co Ltd.

Priced from 899 yuan ($136), the new phone, the Redmi Note 4, will be on sale at China Mobile's 20,000 offline stores and more than 100,000 bricks-and-mortar retailing partners' stores.

Lei Jun, CEO of Xiaomi, said the company has sold more than 110 million smartphones under Redmi, a brand known for its cost-effectiveness. "The new phone is our latest effort to offer a quality smartphone that everyone can buy."

The move came as China's online smartphone sales hit a ceiling, and market players are banking on bricks-and-mortar retail partners for growth.

James Yan, research director at Counterpoint Technology Market Research, said it is highly possible to achieve the sales target, given China Mobile's sprawling offline presence.

"Telecom operators' retail channels account for 30 percent of China's total smartphone sales, and more than half of that are handled by China Mobile," Yan said.

The new phone's good design and sophisticated body, better than most of Xiaomi's previous phones, will also help boost sales. And the Beijing-based firm's supply chain partner Wingtech Group is able to ensure an abundant supply of the new phone, he added.

In 2015, China Mobile and Xiaomi jointly unveiled a smartphone called Redmi Note, whose total sales volume hit 27.5 million units, but that happened when Xiaomi was growing rapidly.

The partnership between Xiaomi and China Mobile will also be expanded to Southeast Asia, as China's smartphone market is reaching saturation point and local players are eyeing overseas markets for opportunities.

Li Huidi, vice-president of China Mobile, said the company is making investments in India and Southeast Asian counties where Xiaomi has established a presence.

"We will partner with hardware vendors such as Xiaomi to bring more domestic devices to overseas markets," Li added.

He did not disclose details, but analysts said it is likely for China Mobile to leverage its overseas investments or foreign partners to build retail channels for Chinese handsets.

Xiaomi eyes offline expansion

 

Hot Topics

Editor's Picks
...
若羌县| 阳朔县| 英超| 乌兰浩特市| 和平县| 汤阴县| 临海市| 万全县| 察隅县| 宣恩县| 嵊州市| 崇礼县| 麻栗坡县| 云浮市| 集安市| 玛纳斯县| 饶平县| 方山县| 宜宾市| 松阳县| 旬邑县| 莆田市| 洛扎县| 安庆市| 桐梓县| 建昌县| 叙永县| 闻喜县| 佛山市| 台湾省| 临海市| 紫金县| 清水县| 清河县| 资溪县| 甘洛县| 昔阳县| 明水县| 宜昌市| 年辖:市辖区| 潢川县|