国产热热热精品,亚洲视频久久】日韩,三级婷婷在线久久,99人妻精品视频,精品九热人人肉肉在线,AV东京热一区二区,91po在线视频观看,久久激情宗合,青青草黄色手机视频

Business / Technology

Xiaomi probed for misleading consumers

(China Daily) Updated: 2015-09-30 09:25

Xiaomi probed for misleading consumers

Reporters visit the first Xiaomi store opened in Taipei, China's Taiwan, Aug 6, 2015.[Photo/Xinhua]

Chinese smartphone vendor Xiaomi Corp is under investigation for alleged violation of the country's new advertising law, a financial news outlet reported on Monday.

Industry regulators have initiated an investigation into the Beijing-based handset maker on suspicion of using phrases including "the best" to describe its products online, according to a report by the Securities Daily .

The Haidian branch of the Beijing Administration for Industry and Commerce said in a statement that its behavior could violate the country's new advertising law, which bans enterprises from using superlative adjectives, including "the most advanced", in promotions.

Xiaomi is the first Internet enterprise to be probed after the law became effective on Sept 1.

The revised legislation is intended to protect consumers from advertisements which overplay and exaggerate product features.

The statement said law-enforcement staff had found evidence of suspect behavior on Xiaomi's official website after receiving a tip-off from a whistleblower.

Officials from Xiaomi and Beijing Administration for Industry and Commerce were unavailable for comment.

Zhu Dalin, an analyst at Beijing-based Internet consultancy Analysys International, said it is quite common for hardware manufacturers to resort to superlative adjectives in product promotion.

"The new law will have a certain impact on Internet companies," Zhu said, "but not too much-after all, consumers are so accustomed to clichés such as 'the super phone' and 'the omnipotent TV' that these phrases make no real sense to them now."

This is not the first time Xiaomi has been involved in a deceptive-advertising dispute.

In August, it launched a new smartphone, the Red Mi Note 2, which was promoted on e-commerce sites as equipped with panels from Japanese electronics giant Sharp Corp and the Taiwan manufacturer AU Optronics Corp.

But consumers found that the gadgets' screens were actually produced by Tianma Microelectronics Co Ltd, which is based in Guangdong province.

In response, Xiaomi said the information which had appeared on third-party e-commerce platforms was wrong, due to an employee error, and claimed it never said on its own website or at the launch event that the panels were from Sharp or AU Optronics.

"Such a dispute really hurts Xiaomi's corporate image," Zhu said.

"As an influential enterprise which boasts a sizable Chinese fan base, the company should have informed users of the panel issue beforehand, rather than wait until consumers dug out the truth."

Ma Si contributed to this story.

Hot Topics

Editor's Picks
...
衢州市| 丹棱县| 故城县| 廊坊市| 英吉沙县| 新宾| 江津市| 连平县| 安福县| 锡林郭勒盟| 淮阳县| 垣曲县| 剑川县| 尤溪县| 偏关县| 梁平县| 长海县| 新龙县| 逊克县| 贵定县| 浙江省| 措美县| 汪清县| 合江县| 永清县| 原阳县| 谢通门县| 浦东新区| 什邡市| 沙田区| 缙云县| 英山县| 洛扎县| 长阳| 苍南县| 扶绥县| 黄大仙区| 黄浦区| 加查县| 无极县| 鄂尔多斯市|